In addressing the other interests of this stakeholder group, nike inc. The emergence of corporate social responsibility h eightened corporate attention to csr has not been entirely voluntary. Crosby 1997, corporate social responsibility as a social obligation holds the view that a corporation engages in socially responsible behavior when it pursues profit only within the constraints of law. Apr, 2005 the 108page report, nikes first public corporate responsibility report since it made the decision to stop reporting in october 2002 when it petitioned the u. Corporate social responsibility and labor agency cbs research. Read nikes mission statement and find information about. Many companies awoke to it only after being surprised by public responses to. The company is traded on nyse and operates in apparel industry. Corporate social responsibility may be defined as the commitment of businesses to contribute to sustainable economic development, working with employees, their families, the local community and. Nike is focusing corporate responsibility efforts in the areas in which they can have the greatest impact and create the most value. Nike is the leading company in sports and fitness fields and located near.
The nike standard, at a minimum, is to comply with all environmental, safety and health laws and regulations. As nikes experience shows, the often talkedup business benefits of corporate responsibility are, at best, hardwon and frequently, in the short term, ephemeral or nonexistent. When our corporate responsibility initiatives begin leading us to new product. There are indeed countless social movements all over the world that show how the next generation is bringing about. Corporate social responsibility as an obligation according to j.
Learn about nikes giving and community programs in community impact. Reporting is the primary tool we use to disclose important information to our stakeholders about how we manage social and environmental issues and impacts, as well as our targets and report progress. In the past, nike faced several controversies related to child labor and ethics in its supply chain. Learn about nike s giving and community programs in community impact. Harnessing the power of sport as a unifying force, we are committed to helping kids reach their greatest potential and creating. Managing ethical missteps sweatshops to leadership. However, in recent years, it has invested a lot in csr and sustainability. Nikes corporate social responsibility csr practices have been evolving since 1991. This report focuses primarily on activities and data related to the nike brand, which. Crosby 1997, corporate social responsibility as a social obligation holds the view that a corporation. Its a slicklyproduced multimedia display of data and information in fact, nike says, an independent panel of stakeholder advisers at one point concluded the volume of information contained in the 176page written.
Cbs centre for corporate social responsibility cbs working paper series. To achieve that, we need all parts of our value chain to understand and deliver on our goalsfrom our leaders to product designers, to the employees in our stores, and workers in contracted factories who make our products. An overview of corporate social responsibility 4 what is the business case for csr. Nike do some actions regarding to the respect of planet and people. Nonetheless, this might take time given that the company has to invest in innovation as well as research and. Nike stakeholders help them prioritize the key issues and develop their corporate social responsibility.
Corporate responsibility report fy0709 8 business overview nike, inc. Nikes innovation team is made up expertsincluding chemists, biomechanists, physiologists, materials developers, coders, and even a planetary astrophysicist. Corporate social responsibility csr allows businesses large and small to enact positive change. The corresponding csr policy and strategy are based on nikes consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel.
When companies choose to do what is right not only for their bottom line but also both socially and. It is headquartered in oregon, united states and operates on a. Why nike sees social responsibility as an opportunity to innovate nikes hannah jones and soccer great abby wambach are finding powerful, targeted ways to foster respect for the planet and all. Nike named top 10 for social responsibility reporting. Its a slicklyproduced multimedia display of data and information in fact, nike says, an. Chris mosier the first transgender athlete to make a mens u.
Environment 58 employees 62 community 58 governance 57. The report reflects nike s work and corporate responsibility efforts through may 31, 2001. Corporate social responsibility nike the document co. In this case nike attempted to coordinate its sourcing and csr policies, improve human resource management practices by providing workers with productivity incentives, training workers in their rights under pakistani labor law and the nike code of conduct, and. Pdf what is corporate social responsibility all about. The article concludes research examines corporate social responsibility and. Highlight specific issues towards labor situation and csr practice of nike. Using a case study of nikes csr approach in the football manufacturing industry of pakistan, we explore how the csr measures advocated in a new, emerging. Nikes corporate social responsibility nikes corporate social responsibility csr practices have been evolving since 1991.
Nike is the most popular brand in the sports shoe and apparel industry. Numerous studies have documented the demand for information regarding corporations relationships to society. Beaverton, or 9 november, 2006 nikes commitment to industryleading transparency in its social responsibility reporting has led to the company being named the top u. Sustainability past, present and future 12 april 2014. Tie individuals with corporate social responsibility. The targets and measures in this nike impact report represent the full suite of our public corporate responsibility commitments and are an aggregated view of longterm goals and commitments to meet. Jun 18, 2018 the future of corporate responsibility. United by our relentless drive, we invent innovation platforms that forge new frontiers in sport and style. Hear his story in the new documentary, the chris mosier project, made in partnership with a nike pride grant.
History of corporate social responsibility csr as a socially conscious company, under armour currently has three corporate social responsibility initiatives, in addition to a code of conduct for suppliers. Corporate structurecorporate structure as of november 2008, nike, inc. Introduction the codes of conduct discourse in discussing the main trends in private voluntary initiatives over the past five years. Nike is committed to providing safe and healthy work environments and to being an environmentally responsible corporate citizen. Thus, the firms corporate social responsibility strategy satisfies the interests of governments as stakeholders.
Throughout the report, nike attempts to define sustainability and corporate responsibility as they relate to those two areas, while also determining how to measure the companys progress. How does nikes campaign supporting colin kaepernick and the black lives matter movement reflect the alignment of large corporations with political movements as a corporate social responsibility strategy and how does political consumerism impact this decision. Nike link and analysis the csr issues with the condition of global business competition. Essentially, corporate social responsibility csr, is a concept in management which states that organizations must integrate social and environmental concerns and find a common ground that maximizes profitability and reduces adverse impacts to the outside world.
Corporate social responsibility how does this idea play. The pragmatic and ethical barriers to corporate social. Nike and its approach to corporate responsibility essay. For example, nike has been aiming at reducing the discharge of hazardous chemicals. Triple bottom line reporting is also known as people, planet, profit or the three pillars. This code of conduct contains provisions promising safe working conditions, a living wage, and a. Harnessing the power of sport as a unifying force, we are committed to helping kids reach their greatest potential and creating more equal playing fields. Nike issues fy04 corporate responsibility report nike news. For information regarding our corporate responsibility efforts, visit the sustainability section. S framework and corporate social responsibility of nike, inc. Nike releases first corporate responsibility report.
The outcome was that nike is required to tell the truth in all official communication when doing business in. Tbl describes the scope of reporting in three broad areas affecting society. The case for establishing a corporate social responsibility. Corporate social responsibility and sustainability. Corporate social responsibility csr and sustainability data for nike, inc. Nike link and analysis the csr issues with the condition of. Nike is a member of a number of corporate responsibility and sustainability organizations and we are committed to solving critical issues that affect the people in our value chain. Ceres nike has been an endorsing member of ceres since 2000. At the factory level, worker agency was not facilitated by the integration of nikes sourcing and csr policies, its added productivity incentives or yearround monitoring of work conditions. At first, nikes approach to csr could be characterized as insufficient and generally lacking in. Introduction the codes of conduct discourse in discussing the main trends in private voluntary initiatives over the past five years, it is useful to distinguish between the emerging discourse about codes of conduct and the actual practical adoption and use of such codes.
For questions regarding nike s internship programs please visit the internships page of the careers section. Intel and corporate social responsibility intel corporation is a semiconductor chip maker corporation headquartered in santa clara, california. Corporate responsibility report fy0709 fibre2fashion. From the start, community has been at the core of who we are and what we do. No longer the poster child for all that is wrong with the globalized economy. This paper, using nike as an example, describes challenges associated with corporate social responsibility csr for large multinational organization. Our goal is to extend corporate responsibility cr activities and reporting to cover all nike, inc. Advantages and disadvantages of corporate social responsibility s geethamani abstract movement aimed at encouraging companies to be more aware of the impact of their business on the rest of. Much recent research has demonstrated why stakeholders need this information, and how it benefits both companies and the public. Nike aims to be a brand with purpose that moves the world forward.
Tie individuals with corporate social responsibility 2. Fy08 china corporate responsibility reporting supplement arrow. The opportunity is greater than ever for sustainability strategy to drive. Nike ppt nike corporate social responsibility scribd.
Every generation, athletes come along who are not just forces on the field, but drivers of global social change. Read nikes mission statement and find information about nike. Establish a new symbol representing improved labor. Nike corporate social responsibility and sustainable innovation. May 11, 2016 nike reaffirms commitment to environmental and social targets in new sustainability report.
How can nike be a globally recognized ethical brand. Implementing corporate social responsibility 18 task 1. Nike releases first corporate responsibility report press. Corporate social responsibility in the globalization era 93 rights, womens rights, technology transfer, rainforest conservation, etc. The purpose of this project is to examine how nike used the dream crazy campaign to piggyback off the black lives matter movement. In 2003 nike lost a lawsuit against a labor activist, marc kasky. Nike corporate social responsibility report introduction background. Nikes journey from having a corporate responsibility function towards becoming an integrated sustainable business and innovation model was further developed. Through the materials they design into products, through the process of making those materials and products, and in the world of sport where products are used. It is headquartered in oregon, united states and operates on a global scale.
Every com inherent in csr reporting, using nike corporation as a pany must. Managing ethical missteps sweatshops to leadership in. Nike is using the power of their brand, the energy and passion of the people and the scale of business to create a meaningful change. Nike aware of their csr issues and aware that corporate social responsibility and stakeholder can effect the sustainability of nike. How does nikes campaign supporting colin kaepernick and the black lives matter movement reflect the alignment of large corporations with political movements as a corporate social responsibility strategy. These studies suggest numerous methods by which companies can effectively disclose corporate social responsibility csr information to the public, but in.
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